Wednesday, 19 October 2016

The Basics: Google Analytics

Oh Google Analytics you confusing little thing you. When I first discovered it I was so hopelessly lost, with all the numbers and graphs, I had no idea what I was looking at. So instead I stuck to the stats provided by my old friend Blogger, and ignored those provided to me by Google Analytics. After years of trying to get on with it, I finally feel like I understand the sheer basics. So I thought I'd write this post especially for those of you that are in the same boat I was, in the sheer hope that it gives you even the slightest clue to what you're looking at. 

Audience Overview // When you first open up Google Analytics this is the first page that loads up. You can recognise which page this is by the fact that it has a big graph and lots of smaller boxes. The smaller boxes tell you various things and you can select a period (and even compare it to a previous one), and it will show you several figures such as the number of users, sessions, page views, and page views per session:  

Sessions // If you don't understand what sessions are, think of them as visits. One session is where one person has visited your blog without closing the tab. If they happen to close your website and then reopen it, you class that as another session, so you would have two (and so on).  

Users // Google Analytics tracks each individual user by their IP address. So each user is a different individual. So if 100 people read your blog, you will have 100 users. 

Page views // This is the total number of pages visited on your website. 

Pages per session // I feel as though this one is pretty self-explanatory. It is the average number of pages someone views when they click onto your website.

Average session duration // Again pretty self-explanatory, but the amount of time someone spends on your blog per visit.

Bounce rate // The rate at which someone clicks on your blog and then 'bounces' back onto the page they were previously viewing. 

New session percentage // The percentage of new visits compared to returning visits. 

Acquisition // Acquisition is basically where all your traffic comes from, or how you 'acquire' it. I find this really useful as it allows you to see which social media platforms you should concentrate on. For example, if you get most of your traffic from Twitter but only tweet once a week, you should start upping your Twitter game. 

All traffic > Source/Medium // This handy little page gives you a list of all that websites that have directed traffic to your blog. It will most likely mention the likes of Bloglovin, organic Google searches, and direct traffic.

Behaviour // Behaviour is useful for getting to know what people are doing whilst they visit your blog. 

Site content > All Pages // This is where you can see what is most popular on your blog. This page displays the most viewed pages on your blog. Usually the homepage (e.g. is displayed first followed by a forward slash ('/').  

Behaviour > Site Speed // Allow not as important as some of the other statistics available on Google Analytics, site speed allows you to see how long it takes to load your website on someone's device. Ideally you are supposed to make sure that your website loads in under 6 seconds. Any slower than this an you may want to consider reducing your image file sizes and getting rid of any unnecessary widgets. 

How do you get on with Google Analytics?

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Sunday, 16 October 2016

Meet My Plants

If I am completely honest, I thought I'd be slightly lazy with today's post and stick to pictures as the theme of the post is quite self explanatory (and because I'm one busy lady this week). It's probably quite well known that I LOVE plants. I have quite a few, and I thought I would be completely different and 'alternative' and do a little post introducing my favourites to you! I have others that aren't in proper pots which I may introduce at a later date, but these are my named plants. I even have each of their names written on the bottom of their pots!
First up are my miniature cacti and succulents from Ikea. This are quite a cult favourite as they are pretty cheap and come ready to go in cute little pots. After painstaking hours of research, I have come up with names for most of them, but I am not 100% as I have just been going off photos from cacti identification websites - so if you know the actual species plz help a girl out. 

To the left there is Cornelius, which I believe to be a 'Cereus Jamacaru Monstrosus'. Then in the middle there is Clive, which I can't even guess a species because I have never seen anything like him since, and the turned up no results. And finally there is Oswald, who could either be a 'Discocactus zehntneri' or a 'Eriosyce engleri' - but I have no idea because Oswald looks like pretty much every single cacti species ever. #typical 
On the left is Eugene, which I believe is an 'Austrocylindropuntia vestita' (bit of a mouthful lol). Then there is Sigmund (named after Freud bc of his shape obv) which I think is a 'Stenocereus stellatus'. And finally there's Lorelai, a potential 'Micropuntia tuberculosis rhopalic' which is my favourite of the lot!
Onto plants that I actually know the names of, I have a gorgeous spider plant that I named Sid. Specifically Sid is a 'Chlorophytum comosum' which is a good variety, as the colour of the leaves fade when it needs watering. My mum has one of the same variety in the kitchen, but she used to have another one that looked really weedy and pale, so she got rid of it and bought one like Sid. 
Finally we have Esther, a 'succulent crassula' which was originally three times the size of what she is now, but she developed some kind of fungus, and I was only able to rescue and treat this much of her so the pot looks a little empty now. Then there's the geniously named Spike which is a 'succulent haworthia'. My mum actually named Spike, but I liked it so it stuck! And thats it for now!

Do you have any plants?

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Sunday, 9 October 2016

The Eye Edit

I think it's safe to say that I have a slight addiction to eye makeup. Approximately half of my makeup collection is made up  of various eye products, and it's crazy how just a quick swipe of eyeliner or a neutral eyeshadow can change your appearance completely. One of my favourite ways to switch up my everyday makeup is to mix and match with different eyeshadows (all neutral of course), and if I'm having a bad skin day I even throw on some winged eyeliner to detract from my skin crisis. 
Eyeshadow // I never really used to wear eyeshadow because I never understood what you could really do with it. But then entering the world of beauty I learnt all about cut creases, inner corners, and blending out. Throwback to five or six years ago and ask me about eyeshadow, I'd probably have no idea about the words that were coming out of your mouth. All I needed back then was a liquid eyeliner (and lots of it), but now... eyeshadow has taken over and its all I ever really wear. My usual go-tos are the Charlotte Tilbury quads (particularly Dolce Vita and Vintage Vamp), and the Maybelline The Nudes Palette. 

Eyeliner // I've had a love affair with eyeliner for the last nine years or so. It all began with a brown eyeliner pencil from Claire's, and I gradually moved onto liquid eyeliner. I've tried a fair few over the years, but my current go-to is the Soap & Glory Supercat Eyeliner. I really didn't think I'd like it when I got it as I've never really got on with felt tip style eyeliners, but shockingly I fell in love with it!

Mascara // Again I've been using mascara for the best part of 10 years. It began by being clear, then I switched to brown, then electric blue (circa 2008), and then black in the latter years. I had a longstanding obsession with the Soap and Glory Thick and Fast Mascara, and although I still use it occasionally, I discovered ones I enjoyed using more. On a more day-to-day basis I use the Charlotte Tilbury Full Fat Lashes 5 Star Mascara, and for more special occasions I use the Max Factor 2000 Calorie Waterproof Mascara as it helps hold more of a curl.

Tools // I've been using an eyelash curler ever since I heisted my mum's aged 12. And although that one is long gone, I've only ever owned two since. I bought a No7 one from Boots when I was about 15, but when that broke I upgraded to a NARS one that is now my holy grail. I've had it for three years now(??), and it still looks (and feels) as good as it did when I first purchased it. In the last five years or so I've also gotten really into makeup brushes, and I swear by the Real Techniques collection. They sell every brush you could ever need, and I own very few from other brands.

What is your favourite eye product?

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